Our Team

“The ability of a group of people to do remarkable things hinges on how well those people can pull together as a team.”

Simon Sinek

Optimum brings together a team of highly experienced industry experts.

What makes us unique as a business is that we have all worked within the house building and construction industry that makes us able to understand your challenges and issues and help you to solve them. Put simply, we speak the same language as our clients.

Meet Our Team

Carole Asker

Managing Partner

Carole has a background in Accountancy and has held a number of senior directorships including Divisional Finance Director and Group IT & Systems Director within the sector. She has a wealth of multi-disciplinary experience that she brings to client projects. “I love meeting clients, existing and new, discussing their projects or challenges and helping to find solutions. We are lucky enough to work with some great people, spending time with them helping them to achieve their goals and objectives is incredibly rewarding”.

Paul King

Managing Partner

Paul’s background is in business consultancy, having worked in various parts of the Built Environment Industry for over 20 years, working with companies of all sizes, from startups to FTSE100’s, to create, improve and implement strategic visions and goals. “I find it most rewarding when I can work with clients to understand their strategic goals and identify the ways we can help them succeed. Seeing the Optimum team work together with our clients, to make our client’s lives better, and easier, is extremely satisfying.”

Euan Batten

Director of Consultancy

Euan brings a wealth of experience leading multi-disciplinary teams to deliver business consultancy projects around the world and across multiple industries. He has delivered large scale strategic programmes in the construction and house building industry and his expertise in aligning vision with strategy and his focus on achieving improved organisational results ensures that our clients can trust us to deliver on their ambitions.

Linda Skinner

Project Manager

Linda has a proven track record of project management. She has successfully managed and delivered a wide variety of client projects, she is a qualified Prince2 Practitioner. Her strategic approach and attention to detail, ensures that each project is completed to the highest standard. Linda’s ability to navigate complex project challenges, build strong client relationships makes her an invaluable asset in delivering successful outcomes for her clients. With a passion for continuous improvement, she consistently strives to enhance processes, drive efficiency, and exceed client expectations, ensuring long-term success for every project she undertakes.

Tim Allen

Senior Project Manager

Tim has worked in the Construction industry for over 35 years, managing and supporting project teams to deliver software implementations, optimisation, and transformational change projects to meet clients’ outcomes, objectives, and aspirations.

Gemma Brown

Head of Contracting

Gemma is a Chartered Accountant with over 11 years of experience as a Senior Consultant at COINS, specialising in delivering solutions to contracting and housebuilding clients.

Scott Vaughan

HR & Payroll Consultant

Scott combines his Computer Science background with 15 years of expertise in Payroll and Human Resources within the construction industry. His unique fusion of technical skill and human capital management knowledge allows him to lead with a focus on efficiency and compliance. What truly sets Scott apart is his knack for team motivation; he inspires his colleagues & clients to exceed their potential by fostering a culture of transparency and innovation. Promoting an atmosphere where integrity and excellence in client and internal relations are not just goals but realities. Scott’s ability to motivate and lead teams towards shared visions is a cornerstone of his approach to organisational success.

Zoe Butler

Support Manager

Zoe has 13 years of experience in the housebuilding sector, working for one of the top 4 UK house builder as a Management Accountant and later in a project and systems role.

Rhodri Richards

Commercial Consultant

Rhodri is a highly qualified construction professional with 25 years of senior commercial experience, an MSc in Computing, and experience as a Business Systems Project Manager.

Zara Keane

Commercial Consultant

Zara has over 25 years' experience in the Construction & Civils Industry, spending 17 of those as a Senior Consultant with COINS. She has collaborated with leading companies worldwide to design and implement business management solutions that help them maximize the benefits of their ERP software. Over the years, she has worked alongside these companies as they expand, introducing new aspects of the product to support their growth.

Giles Asker

Construction & Customer Care Consultant

Giles has over 25 years’ experience in the Housebuilding Industry, having held numerous senior positions including Construction Director, Operations Director, Divisional Chairman and Regional MD.

Kerry Nelis

Financial Consultant

Kerry is a CIMA-qualified Management Accountant and Finance Manager with extensive experience managing and accurately controlling business finances, having worked in the Construction Industry for the past 8 years.

Andrew Collison

Technical Consultant

Andrew comes from a background in systems design and programming, and enjoys researching a problem to understand it from all angles to find the simplest solution.

The Business

Optimum Consulting Global Ltd, (“Optimum”), is a team of highly experienced and skilled individuals who understand and have a passion for the housebuilding and construction industry.

Established in 2019 by Managing Partners, Carole Asker and Paul King, Optimum brings together a wealth of expertise, knowledge and experience that help our clients deliver their business objectives and goals.

WHAT WE DO

Our core values

Inspiring Excellence, Embracing Integrity

We believe in partnering with our clients, providing advice, guidance and support that you can call on as and when required. We look to use our knowledge and experience of the housebuilding and construction industry to help our clients to achieve their business goals and objectives

Trust

We understand that trust is the foundation of every successful relationship. Our team operates with openness, transparency, and a commitment to delivering on our promises. As a trusted partner you can rely on us to bring all our experience and expertise to our engagement with you. We believe that honesty, candour and realistic expectations are the keys to success and you can expect this approach from the whole Optimum team.

Evolve

Our industry is constantly changing, and we help our clients stay ahead of the curve and be future ready. We see organisational change as a state of natural evolution and our services and solutions are built to support you through each phase of your business growth. From working with you to develop your strategies, structures and leaders to integrating new systems and processes, we offer the full suite of solutions to ensure the current and future success of your business.

Sustain

Strong, long-term relationships are at the heart of everything we do. We don’t just provide one-off solutions—we work alongside you, ensuring ongoing support and collaboration. Our team are passionate about the work we do in this industry, and we dedicate ourselves to delivering the highest quality of consultancy services to every one of our clients. Our Team is committed to your success, and we would love to be a big part of helping you achieve your ambitions.