
Our Approach
If we expect people to live the core values of an organisation, we have to be able to tell them what those values look like in action.”
Simon Sinek
Working With Us
At Optimum we believe that successful partnerships are built on three core values: Trust, Evolve, and Sustain. These principles guide everything we do, ensuring that our consultancy services deliver lasting value for our clients.

Trust
We understand that trust is the foundation of every successful relationship. Our team operates with openness, transparency, and a commitment to delivering on our promises. As a trusted partner you can rely on us to bring all our experience and expertise to our engagement with you. We believe that honesty, candour and realistic expectations are the keys to success and you can expect this approach from the whole Optimum team.
Evolve
Our industry is constantly changing, and we help our clients stay ahead of the curve and be future ready. We see organisational change as a state of natural evolution and our services and solutions are built to support you through each phase of your business growth. From working with you to develop your strategies, structures and leaders to integrating new systems and processes, we offer the full suite of solutions to ensure the current and future success of your business.


Sustain
Strong, long-term relationships are at the heart of everything we do. We don’t just provide one-off solutions—we work alongside you, ensuring ongoing support and collaboration. Our team are passionate about the work we do in this industry, and we dedicate ourselves to delivering the highest quality of consultancy services to every one of our clients. Our Team is committed to your success, and we would love to be a big part of helping you achieve your ambitions.
Our Team
Optimum brings together a team of highly experienced industry experts. What makes us unique as a business is that we have all worked within the house building and construction industry that makes us able to understand your challenges and issues and help you to solve them. Put simply, we speak the same language as our clients.


Our core values
Inspiring Excellence, Embracing Integrity
If we expect people to live the core values of an organisation, we have to be able to tell them what those values look like in action.” Simon Sinek
We believe in partnering with our clients, providing advice, guidance and support that you can call on as and when required. We look to use our knowledge and experience of the housebuilding and construction industry to help our clients to achieve their business goals and objectives
Trust
Trust is the foundation of a successful business relationship. It is the knowledge that we will consistently deliver on our promises, act with transparency and prioritise the well -being of our clients and employees
Evolve
Successful businesses need to be able to adapt to changes market needs and demands in order to continue to thrive. We work with our clients to navigate these changes and provide solutions for changing business needs
Sustain
It is about being there when you need us. Always offering you the best advice and guidance. Listening to your requirements and providing solutions, answering your questions. Support is the backbone that sustains growth and allows your business to flourish
Meet Our Team
Inspiring Excellence, Embracing Integrity
If we expect people to live the core values of an organisation, we have to be able to tell them what those values look like in action.” Simon Sinek
We believe in partnering with our clients, providing advice, guidance and support that you can call on as and when required. We look to use our knowledge and experience of the housebuilding and construction industry to help our clients to achieve their business goals and objectives

Carole Asker
Managing Partner
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Paul King
Managing Partner
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Giles Asker
Construction & Customer Care Consultant
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Gemma Brown
Head of Contracting
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Zoe Butler
Support Manager
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Linda Skinner
Project Manager
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Rhodri Richards
Commercial Consultant
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Kerry Nelis
Financial Consultant
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Andrew Collison
Technical Consultant
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Tim Allen
Senior Project Manager
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Euan Batten
Director of Consultancy
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Zara Keane
Commercial Consultant
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Scott Vaughan
HR & Payroll Consultant
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The Business
Optimum Consulting Global Ltd, (“Optimum”), is a team of highly experienced and skilled individuals who understand and have a passion for the housebuilding and construction industry.
Established in 2019 by Managing Partners, Carole Asker and Paul King, Optimum brings together a wealth of expertise, knowledge and experience that help our clients deliver their business objectives and goals.

Our core values
Inspiring Excellence, Embracing Integrity
If we expect people to live the core values of an organisation, we have to be able to tell them what those values look like in action.” Simon Sinek
We believe in partnering with our clients, providing advice, guidance and support that you can call on as and when required. We look to use our knowledge and experience of the housebuilding and construction industry to help our clients to achieve their business goals and objectives
Trust
Trust is the foundation of a successful business relationship. It is the knowledge that we will consistently deliver on our promises, act with transparency and prioritise the well -being of our clients and employees
Evolve
Successful businesses need to be able to adapt to changes market needs and demands in order to continue to thrive. We work with our clients to navigate these changes and provide solutions for changing business needs
Support
It is about being there when you need us. Always offering you the best advice and guidance. Listening to your requirements and providing solutions, answering your questions. Support is the backbone that sustains growth and allows your business to flourish